Austin, TX (May 12, 2014) Ambiq Micro, a leader in ultra-low power integrated circuits, today announced that Redtree Solutions has been appointed as its sales representative throughout Europe. Redtree, which has sales offices in countries throughout Europe, will work to bring Ambiq Micro’s innovative products, including its ultra-low power real-time clock (RTC) family and upcoming microcontroller (MCU) devices, to a broad base of customers and applications where low energy consumption is critical.

Redtree Solutions, headquartered just outside of London, UK is now representing all Ambiq Micro products throughout Europe including the countries of Austria, Belgium, Denmark, Finland, France, Germany, Holland, Ireland, Israel, Italy, Norway, Portugal, Spain, Sweden, Switzerland, Turkey, and the United Kingdom. Redtree has been successfully representing major semiconductor manufacturers since 2006.

“We are committed to backing our unique and innovative technology with outstanding sales channel support and I am excited to have Redtree as a partner for us as we continue to expand our presence throughout Europe,” said Mike Salas, VP Marketing, Ambiq Micro. “Redtree has highly experienced technical sales professionals on the ground in all major markets in Europe and I look forward to working with them as we continue to expand our low-power leadership.”

“I strongly believe Ambiq Micro’s innovative subthreshold voltage technology is a game-changer and represents a revolutionary approach to solving the industry’s power consumption challenges,” said Steve Judge, co-Founder and Managing Director of Redtree. “By acting as an extended sales channel for Ambiq, I believe that together we can help companies throughout Europe develop highly innovative and differentiated solutions that were simply not possible in the past.”